Creative Entrepreneurs: Here’s Why Trademarking Should Be a Part of Your 6-Figure Strategy
If you’re a writer, author, or creative entrepreneur building a personal brand, it’s time to stop thinking only about content—and start thinking about ownership.
One of the most overlooked moves in building a sustainable, six-figure creative business is trademarking.
Yes, you read that right.
Trademarking isn’t just for corporations. It’s not just for billion-dollar brands.
It’s for you—the entrepreneur building a brand name, course, program, or signature process around your ideas.
Your Brand Is More Than Content—It’s Intellectual Property
When I started Power Your Research, I built it to help academics and creatives turn their expertise into visibility, impact, and income.
But I still didn’t see it as intellectual property.
That changed when I saw the risks up close:
- Writers having their work copied
- Entrepreneurs building communities with unprotected names
- Creatives losing leverage because they never made their brand legally theirs
The truth is, if you’re putting your name, ideas, and brand identity into the world—it deserves protection.
Trademarking my company was the move that made it real. And it’s a move I want more creative entrepreneurs and writers to see as part of their brand-building strategy.
Why Trademarking Matters to Writers, Authors, and Creatives
If you’re trying to grow a 6-figure creative brand, here’s what trademarking unlocks:
✅ Legal protection over your business or product name
✅ Ownership of your brand identity in the eyes of the law
✅ Confidence that your success won’t be undermined by copycats
✅ The ability to license, scale, or even sell parts of your brand in the future
If you’re creating a book title, course, podcast, newsletter, or community, and that name is central to your business—trademarking isn’t optional. It’s foundational.
Most Creators Never Trademark—And That’s the Problem
Why don’t more writers and creatives trademark their work?
Because they’re taught to think like artists, not like business owners.
They wait for someone else to validate their ideas.
They chase short-term attention instead of long-term assets.
And they convince themselves their brand “isn’t big enough” to protect.
But here’s the truth:
Posting isn’t protection. Virality isn’t ownership.
Trademarking is what separates the content creators from the brand owners.
What Trademarking Taught Me About Building for Legacy
When Power Your Research® was approved as a federal trademark, I realized I wasn’t just creating content—I was building something that could outlast me.
That’s what I want for you, too.
Because whether you’re writing books, teaching workshops, launching programs, or running a creative business—your ideas are IP.
And intellectual property is one of the most undervalued revenue streams creatives ignore.
Want to See Where Trademarking Fits Into Your 6-Figure Strategy?
I wrote a free public breakdown on how to monetize as a creative entrepreneur inside my Patreon community.
🧠 It’s called “Monetizing Your Talent: Building a Profitable Brand Through Creativity”
👀 No paywall. No fluff. Just strategy you can use right now.
If you’re building a brand around your name, ideas, or creative work—go read this.
Because real entrepreneurs don’t just create.
They protect.
